It was initiated by the Department of Tourism and Historic Environment Preservation of Artsakh CA to revitalize the development of communities on the Southern Tourist Route through tourism and to promote the development of Artsakh tourism. The festival is meant to decipher the traditions of Artsakh winemaking. A platform is being created for Artsakh wine producers, as well as Armenian winemakers, where it is possible to organize the sale of their production, exchange experience, advertise their production, etc. The program of the annual festival included the ancient and unique ritual of winemaking – squeezing wine in a trough, a feast of traditional Artsakh dishes, an exhibition-sale of works of art, an exhibition of archaeological finds from the Toghi Melikka Palace and, of course, an exhibition-fair of wine producers, which represented the 5 regions of Artsakh and Armenia. the wines. The festival is traditionally accompanied by Armenian national song and dance. The festival turns into a national holiday every year․